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ARMAGNAC RYST - Lithographed poster circa 1950-60 signed "Sa…
See original version (French)
ARMAGNAC RYST - Lithographed poster circa 1950-60 signed "Sa…
See original version (French)
Lot no. 23
Description
ARMAGNAC RYST -
Lithographed poster circa 1950-60 signed "Savignac".
Good condition, small tears in margins, freckles, slight sun fading.
"Consortium général de publicité - Paris
Paris".
60 x 44.8 cm.
In 1905, Joseph Dupeyron, a distiller, founded RYST-DUPEYRON, a family home in the heart of Gascony (Condom/Gers), to house his elixirs.
He has passed on his passion to his family for five generations. His great-grandchildren still carry on his passion today and run the house (source: maisonrystdupeyron.com).
RAYMOND SAVIGNAC (known as "Savignac" - 1907-2002) was a famous poster artist from Paris whose creations are now part of France's cultural heritage. The cow posing on a pedestal in Monsavon is his work. The bald man grimacing as a queue of cars rushes past his ears (Aspro advert), that's him too. Not forgetting the Seita gypsy. From Cinzano to Bic, Perrier to Vespa, iconic brands would not have a place in the popular imagination without Raymond Savignac. He began his career as a poster artist in 1935 at Alliance Graphique under the tutelage of Cassandre and Charles Loupot. But it was not until 1949 that he found success, thanks in particular to a famous advertisement for Monsavon milk soaps. He said of himself: "I was born at the age of forty-one, from the udders of the Monsavon cow (source: .Villefranche-de-Rouergue.fr and Wikipedia).
See original version (French)
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