HDVM Hôtel Des Ventes Mazzella
25
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CACHOU LAJAUNIE - c.1970 " Haleine fraîche " (Fresh breath)
…
See original version (French)
25
-
CACHOU LAJAUNIE - c.1970 " Haleine fraîche " (Fresh breath)
…
See original version (French)
Estimate €100 - €150
Voluntary lot
Description
CACHOU LAJAUNIE - c.1970 " Haleine fraîche " (Fresh breath)
Original advertising sheet on rigid aluminium base, with glossy lithographed paper cover, formerly presented in buses.
- This is the small version - 29.2 x 18.2 cm. "Preis - RC - Toulouse 56B283".
Good condition - minor alterations in the margins, and discrete marks in the image.
Created in 1880 by the pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its emblematic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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