1 / 2
HDVM Hôtel Des Ventes Mazzella
34
-
PEPTO-CACAO LAJAUNIE - c.1920 "42, bis rue de cugnaux - Toul…
See original version (French)
34
-
PEPTO-CACAO LAJAUNIE - c.1920 "42, bis rue de cugnaux - Toul…
See original version (French)
Estimate €80 - €120
Voluntary lot
Description
PEPTO-CACAO LAJAUNIE - c.1920
"42, bis rue de cugnaux - Toulouse
Rare original lithographed tin advertising box. 12.5 x 8.5 x 6 cm. "B.Sirven.imp.Edit.Toulouse-Paris".
- Very good condition. - Discreet insolation and slight lack of pictorial layer.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
You may also like