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HDVM Hôtel Des Ventes Mazzella
44
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LUSTUCRU - c.1925-30 Original blue chequered advertising dis…
See original version (French)
44
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LUSTUCRU - c.1925-30 Original blue chequered advertising dis…
See original version (French)
Estimate €200 - €300
Voluntary lot
Description
LUSTUCRU - c.1925-30
Original blue chequered advertising dish called "AU BON CIVET", "published by the Sarreguemines earthenware works for the fresh egg pasta of per'Lustucru". Approximately 33.5 x 31.2 cm.
Very good condition.
Represents the per' Lustucru and the mer' Michel.
Lustucru, which originated from a pasta factory founded in Grenoble in 1824 and bought by Louis Cartier-Millon in 1871, grew rapidly under the impetus of his heirs.
In 1911, following a poster competition, the designer Synave created the famous blue checkerboard, while Jean-Louis Forain inspired the name "Lustucru" from an old nursery rhyme, "C'est la mère Michel" (It's Mother Michel), thus giving rise to the name "Per 'Lustucru" for egg pasta.
Isère/Auvergne-rhône-Alpes
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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