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46
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CACHOU LAJAUNIE - c.1900 Very rare original lithographed adv…
See original version (French)
46
-
CACHOU LAJAUNIE - c.1900 Very rare original lithographed adv…
See original version (French)
Estimate €600 - €1,200
Voluntary lot
Description
CACHOU LAJAUNIE - c.1900
Very rare original lithographed advertising sheet. 28.2 x 24.2 cm.
- Very good condition - fresh, bright colours, with very good gloss.
Slight lacks and a few minimal areas of local dullness, very discreet deformation in the upper left part.
A very fine and rare copy.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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