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HDVM Hôtel Des Ventes Mazzella
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BOUILLON KUB - c.1930 Original domed enamelled advertising p…
See original version (French)
4
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BOUILLON KUB - c.1930 Original domed enamelled advertising p…
See original version (French)
Estimate €300 - €500
Voluntary lot
Description
BOUILLON KUB - c.1930
Original domed enamelled advertising plate. 49 x 24 cm. The inscription reads "Email.Ed.Jean - Paris" "R.C.Seine 141.484".
In remarkable, near-perfect condition.
The colours are vivid, the brilliance intact, with no noticeable alterations. The whole suggests that it has probably never been laid. A very fine copy, particularly well preserved.
The "Kub bouillon" patent for its cube-shaped presentation was registered in France on 14 November 1907 by Julius MAGGI.
Industrially produced bouillon cubes were marketed by Maggi in 1908, by Oxo in 1910 and by Knorr in 1912.
By 1913, around ten brands were available.
The "KUB bouillon" signs had been placed on house corners at crossroads from Germany. Believing them to be a German brand, rumour had it that they had been used as signposts to direct Germans (cabalistic numbers can be found on these plates, originally they were simply manufacturing reference numbers...) towards Paris during the First World War, to the extent that "Maggi" and "Kub" enamels were unscrewed in towns everywhere. The same rumour had it that Maggi milk was poisoned.
The phrase "demand the K" was added to encourage consumers to choose the real KUB brand, in the face of the many imitations available at the time.
Switzerland/Kemptthal.Canton Zurich
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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