HDVM Hôtel Des Ventes Mazzella
6
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CACHOU LAJAUNIE -c.1920 Original advertising ashtray in lith…
See original version (French)
6
-
CACHOU LAJAUNIE -c.1920 Original advertising ashtray in lith…
See original version (French)
Estimate €50 - €80
Voluntary lot
Description
CACHOU LAJAUNIE -c.1920
Original advertising ashtray in lithographed sheet metal.13,5 x 9,7 cm. "B.Sirven.imp.Edit-Toulouse-Paris".
Illustration by L.Cappiello (not mentioned)
The central illustration retains its beautiful colours and good brightness, but the gold highlights have largely faded or even been partially erased.
Created in 1880 by the pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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