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HDVM Hôtel Des Ventes Mazzella
10
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CACHOU LAJAUNIE -c.1920 Original lithographed sheet metal ad…
See original version (French)
10
-
CACHOU LAJAUNIE -c.1920 Original lithographed sheet metal ad…
See original version (French)
Estimate €100 - €150
Voluntary lot
Description
CACHOU LAJAUNIE -c.1920
Original lithographed sheet metal advertising matchbox case. 5.8 x 4 x 1.6 cm. "B.Sirven.Imp.Edit. Toulouse - Paris".
Illustration by L.Cappiello (not mentioned)
Very good condition. - the colours are well marked, fresh, the gloss is optimal. The golds are well preserved.
Created in 1880 by the pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its emblematic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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