HDVM Hôtel Des Ventes Mazzella
14
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CACHOU LAJAUNIE - c.1930 Rare original cardboard advertising…
See original version (French)
14
-
CACHOU LAJAUNIE - c.1930 Rare original cardboard advertising…
See original version (French)
Estimate €150 - €250
Voluntary lot
Description
CACHOU LAJAUNIE - c.1930
Rare original cardboard advertising leaflet with cut-out offset printing. 30 x 24 cm.
- Good condition - Good colour and gloss.
There is a very discreet trace of translucent damp in the lower part, as well as a slight mark of curling in the lower right-hand corner. A few scattered minor alterations.
The presentation stand on the back is missing.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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