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HDVM Hôtel Des Ventes Mazzella
15
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CACHOU LAJAUNIE -c.1940-50 "19, rue Aubuisson
Rare original …
See original version (French)
15
-
CACHOU LAJAUNIE -c.1940-50 "19, rue Aubuisson
Rare original …
See original version (French)
Estimate €150 - €250
Voluntary lot
Description
CACHOU LAJAUNIE -c.1940-50
"19, rue Aubuisson
Rare original advertising display in lithographed sheet metal, silver version (3 boxes), paper label. 18 cm high.
- Good overall condition - bright, vivid colours, slight sunning of the paper label, discreet alteration to the text at the foot of the reverse. Very attractive set, beautiful model.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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