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an open book with a picture of flowers and vases on ita red book with gold lettering and a picture of a dog on it
Jeschke Jádi Auctions Berlin

1668 - Migone & C., Angelo. Catalogue of the award-winning perfumer…
See original version (German)

Estimate €300 - €450
Sale commission
Description
Migone & C., Angelo. Catalogue of the award-winning perfumery and toiletries workshop. Milan, Angelo Migone, 1908. 78 pp., 1 additional order form sheet. Featuring numerous full-page illustrations depicting hundreds of toiletries (perfumes and soaps, hand mirrors, combs and brushes), as well as 8 chromolithographic plates showing magnificently decorated perfume bottles and soap packaging. The final section bears the subheading ‘articoli di chincaglieria’, printed on bluish paper. 4° publisher’s binding, half-leather; front cover with richly decorated, embossed design coloured in gold, white and blue. (Edges slightly rubbed.) The Milan-based firm Angelo Migone & C. is one of Italy’s most long-established perfumery and soap houses and was founded as early as 1778 by Angelo Migone – originally as a barber’s and cosmetics shop in Via Torino, later opening a sales outlet on Via Orefici, right next to Milan Cathedral. From the mid-19th century, a large factory for soaps and perfumes was built opposite Porta Venezia along what is now Corso Buenos Aires, and began operations in 1882. The company produced under brands such as Margherita, Amor, Excelsior, Bacio d’Amore and Falstaff, and exported its products as far as the Mediterranean region. Shortly after the publication of this catalogue, the firm received the highest honour at the 1906 International Exhibition in Milan and, in 1909, the Gold Medal for industrial merit – a testament to its reputation and quality, which are also reflected in the lavish design of this sales catalogue with its eight chromolithographs. The section entitled ‘articoli di chincaglieria’ (haberdashery) at the end shows that Migone had expanded its range beyond mere perfumery and soap products to include complementary toiletries such as mirrors, combs and brushes – an indication of the company’s diversification in the years leading up to the First World War. A fine copy of this magnificently illustrated company catalogue. Featuring numerous full-page illustrations depicting hundreds of toiletries (perfumes and soaps, hand-held mirrors, combs and brushes), as well as 8 chromolithographic plates depicting lavishly decorated perfume bottles and soap packaging. The final section bears the half-title ‘articoli di chincaglieria’ printed on bluish paper. 4to, publisher’s half-cloth, front cover with a richly decorated, embossed design coloured in gold, white and blue. (Slightly rubbed.) The Milanese firm of Angelo Migone & C. ranks amongst the most venerable Italian perfumery and soap houses; it was founded as early as 1778 by Angelo Migone – originally as a barber’s and cosmetics shop on Via Torino, later with a sales branch on Via Orefici, directly next to Milan Cathedral. From the mid-19th century, a large soap and perfume factory was established opposite Porta Venezia along what is now Corso Buenos Aires, commencing operations in 1882. The company produced under brands such as Margherita, Amor, Excelsior, Bacio d’Amore and Falstaff, and exported its products as far afield as the Mediterranean region. Shortly after the publication of this catalogue, the firm received the highest award at the International Exhibition in Milan in 1906, and the gold medal for industrial merit in 1909 – a testament to its reputation and quality, which is also reflected in the lavish production of this sales catalogue with its eight chromolithographs. The section printed on coloured paper under the heading ‘articoli di chincaglieria’ (haberdashery items) at the end shows that Migone extended its range beyond pure perfumery and soap products to include complementary toiletries such as mirrors, combs and brushes – evidence of the company’s diversification in the years leading up to the First World War. A fine copy of this splendidly illustrated trade catalogue. This lot is subject to standard tax. A 24.95% buyer’s premium is payable on the hammer price, and 7% (Books and Art) or 19% VAT (Manuscripts, Screenprints, Offset Prints, Photographs) is payable on the final invoice amount within the European Union. This lot is subject to the standard tax regime. A 24.95% buyer’s premium applies to the hammer price, and 7% (books and art) or 19% VAT (manuscripts, screen prints, offset prints and photographs) applies to the final invoice amount within the European Union.
See original version (German)
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About the sale Valuable books, prints, historical photographs
Auction location
Auction time 10/24/2026 at 10:00 AM
Pictures credits: Contact the Auction House
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