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Premium ALEXANDRE LANDRE - BEAUNE
272
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Leonetto CAPPIELLO (1875–1942)
See original version (French)
272
-
Leonetto CAPPIELLO (1875–1942)
See original version (French)
Estimate €800 - €1,200
Voluntary lot
Description
Leonetto CAPPIELLO (1875–1942)
Elegant
Pencil and gouache on paper.
H 51 cm W 33 cm
Freckles
Painter, illustrator, caricaturist, poster artist, sculptor and interior designer,
Leonetto Cappiello, of Italian origin, was a popular figure who wore many
hats. His lithographs left their mark on the French art scene on
just as much as those of Jules Chéret, Alfons Mucha and, of course, Henri de Toulouse
Lautrec, whom he met in 1899, a year after settling in Paris.
He collaborated with the magazines *Le Rire*, *L’Assiette au beurre* and *Le Cri de
Paris…) and made a name for himself in advertising by designing posters for
Poulain chocolate, Cachou Lajaunie, Lesieur olive oil, Campari, Longines
watches, Klaus chocolate and even François Coty’s perfume, La Rose
Jacqueminot.
Cappiello revolutionised the advertising poster by establishing a minimalist style: in the
foreground, a bold and colourful image creating a striking contrast
with the dark, neutral background against which it stands out. His lithographs
made a lasting impression on the public and were a resounding success.
He became a naturalised French citizen in 1930.
Expert: Cabinet Artéon – Expert: Quentin BONNEFOY – Cabinet ARTÉON
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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