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BOUILLON KUB "Red cases, yellow letters rare enamelled plaqu…
See original version (French)
Lot no. 112
Description
BOUILLON KUB "Red cases, yellow letters
rare enamelled plaque circa 1915.
Good condition, scattered damage/wear and a few chips around the edges.
83 x 40 cm .
Enamelling: "Japy frères & cie".
The "Kub bouillon" patent for its cube-shaped presentation was registered in France on 14 November 1907 by Julius MAGGI. Industrially produced bouillon cubes were marketed by Maggi in 1908, by Oxo in 1910 and by Knorr in 1912. By 1913, around ten brands were available.
The "KUB bouillon" signs had been placed on house corners at crossroads from Germany. Believing them to be a German brand, rumour had it that they had been used as signposts to direct Germans (cabalistic numbers can be found on these plates, originally they were simply manufacturing reference numbers...) towards Paris during the First World War, to the extent that "Maggi" and "Kub" enamels were unscrewed in towns everywhere. (Sources: wikipédia, radiofrance.fr, livre émail & pub)
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