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Premium KUB - rare enamelled plate "red cases - refuse substitutions…
See original version (French)
KUB - rare enamelled plate "red cases - refuse substitutions…
See original version (French)
Lot no. 113
Description
KUB -
rare enamelled plate "red cases - refuse substitutions" circa 1915
Good colours, chips mostly at the top in the margins and around the edges, alterations .
200 x 50.5 cm
Japy frères & cie" enamelware
The "Kub bouillon" patent for its cube-shaped presentation was registered in France on 14 November 1907 by Julius MAGGI. Industrially produced bouillon cubes were marketed by Maggi in 1908, by Oxo in 1910 and by Knorr in 1912. By 1913, around ten brands were available.
The "KUB bouillon" signs had been placed on house corners at crossroads from Germany. Believing them to be a German brand, rumour had it that they had been used as signposts to direct Germans (cabalistic numbers can be found on these plates, originally they were simply manufacturing reference numbers...) towards Paris during the First World War, to the extent that "Maggi" and "Kub" enamels were unscrewed in towns everywhere. (Sources: wikipédia, radiofrance.fr, livre émail & pub)
See original version (French)
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