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POLAROIL - circa 1950-60 Double-sided enamelled plate to han…
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Lot no. 281
Estimate: €500 - €600
Sale date : 11/19/2025 at 2:00 PM
POLAROIL - circa 1950-60 Double-sided enamelled plate to hang. Fair condition, chips to the fastenings and edges, one side fine, the other matt/dull/stained, discoloured. 100 x 48 cm . Representation of a polar bear. The "Polaroil" company had absolutely nothing Greenlandic or Arctic about it other than its name and its ursid logo. Polaroil is a French-made engine lubricant for cars, aircraft, industry and agriculture, produced since the early 20th century in a factory-refinery in Issoudun in the Indre department. The polar bear, like the 'exotic' brand name, was nothing more than a publicity ploy. From "Polairoil" to "Polaroil" before 1939 (invoices and advertisements). (Source: wordpress.com) Polaroil is now a Greenlandic petrol distribution network based in Sisimiut. It is a subsidiary of the KNI group. It operates 70 stations across the country (source: polaroil.gl).
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Pictures credits: Contact organization

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Antique Advertising Art
13010 Marseille - France
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