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FRIGECO - Large double-sided lithographed sheet circa 1950-6…
See original version (French)
FRIGECO - Large double-sided lithographed sheet circa 1950-6…
See original version (French)
Lot no. 17
Description
FRIGECO -
Large double-sided lithographed sheet circa 1950-60, signed "S" (for Raymond Savignac).
Good condition, some minor alterations.
85 x 65 cm . SIGNED "S.A.S.A.G.O" .
Around 1925, the American firm General Electric signed an agreement with Thomson-Houston.
In 1930, the first refrigerators left the Aubervilliers factory under the FRIGECO brand.
In 1966, when Thomson-Houston and Hotchkiss-Brandt merged to form Thomson Brandt, SDRM was created to distribute this brand (source: histoire.electromenager.fr).
Raymond Savignac (known as "Savignac" - 1907-2002) was a famous poster artist from Paris whose creations are now part of France's cultural heritage. The cow posing on a pedestal in Monsavon is his work. The bald man grimacing as a queue of cars rushes past his ears (Aspro advert), that's him too. Not forgetting the Seita gypsy. From Cinzano to Bic, Perrier to Vespa, iconic brands would not have a place in the popular imagination without Raymond Savignac. He began his career as a poster artist in 1935 at Alliance Graphique under the tutelage of Cassandre and Charles Loupot. But it was not until 1949 that he found success, thanks in particular to a famous advertisement for Monsavon milk soaps. He said of himself: "I was born at the age of forty-one, from the udders of the Monsavon cow (source: .Villefranche-de-Rouergue.fr and Wikipedia).
See original version (French)
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