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Premium HDVM Hôtel Des Ventes Mazzella
27
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BOUILLON KUB - c.1915 Original domed enamelled advertising p…
See original version (French)
27
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BOUILLON KUB - c.1915 Original domed enamelled advertising p…
See original version (French)
Estimate €1,000 - €1,800
Voluntary lot
Description
BOUILLON KUB - c.1915
Original domed enamelled advertising plate with gendarme hat, embossed lettering. 99 x 33 cm.
- Very good condition - The colours, particularly well preserved, are rich, deep, fresh and luminous, with a remarkable intensity that gives the plate a strong visual impact.
The enamel has an exceptional original brilliance, with a mirror-like appearance. Both the lettering and the illustration have a very pronounced relief, underlining the quality of the thick, generous enamelling.
The convex shape of the plaque further emphasises its presence, and bears witness to its meticulous craftsmanship.
This is a particularly attractive piece, combining all the sought-after qualities.
The "Kub bouillon" patent for its cube-shaped presentation was registered in France on 14 November 1907 by Julius MAGGI.
Industrially produced bouillon cubes were marketed by Maggi in 1908, by Oxo in 1910 and by Knorr in 1912.
By 1913, around ten brands were available.
The "KUB bouillon" signs had been placed on house corners at crossroads from Germany. Believing them to be a German brand, rumour had it that they had been used as signposts to direct Germans (cabalistic numbers can be found on these plates, originally they were simply manufacturing reference numbers...) towards Paris during the First World War, to the extent that "Maggi" and "Kub" enamels were unscrewed in towns everywhere. The same rumour had it that Maggi milk was poisoned.
The phrase "demand the K" was added to encourage consumers to choose the real KUB brand, in the face of the many imitations available at the time.
Switzerland/Kemptthal.Canton Zurich
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures modified on 05/18/2026 at 11:03 PM
Pictures credits: Contact the Auction House
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