1 / 2
HDVM Hôtel Des Ventes Mazzella
42
-
CACHOU LAJAUNIE -c.1950-60 "Lajaunie sugared almonds
Rare or…
See original version (French)
42
-
CACHOU LAJAUNIE -c.1950-60 "Lajaunie sugared almonds
Rare or…
See original version (French)
Estimate €80 - €100
Voluntary lot
Description
CACHOU LAJAUNIE -c.1950-60
"Lajaunie sugared almonds
Rare original advertising display in lithographed sheet metal, yellow version, red box (2 boxes). 21.5 cm high.
Toped with a double-sided raised box (acting as a call element).
- Fair condition - wear with missing paint layer and slight partial insolation. The set is nevertheless presentable.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
You may also like