HDVM Hôtel Des Ventes Mazzella
45
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CACHOU LAJAUNIE - c.1985-90 Press kit/portfolio mentioning t…
See original version (French)
45
-
CACHOU LAJAUNIE - c.1985-90 Press kit/portfolio mentioning t…
See original version (French)
Estimate €20 - €30
Voluntary lot
Description
CACHOU LAJAUNIE - c.1985-90
Press kit/portfolio mentioning the various boxes produced in a limited edition by J.C de Castelbajac, offset print. 26 x 25 cm (closed)
- Perfect condition
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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