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HDVM Hôtel Des Ventes Mazzella

60 - L'ABEILLE SOAP - c. 1930 Marseille Original double-sided lit…
See original version (French)

Estimate €30 - €40
Description
L'ABEILLE SOAP - c. 1930 Marseille Original double-sided lithographed advertising card. 31.5 x 23.5 cm. Printed by "Imp.Marseillaise - Marseille". After Marcelin Auzolle (not mentioned) Good condition - one side has retained its colours, the other (the exposed side) is darkened, with a few minor scattered alterations. In the middle of the 18th century, the young entrepreneur Court de Payen founded a soap factory in Marseille in 1750, which quickly became one of the most renowned in the country. He ran it until 1775, when Ludovic Falque, his nephew, succeeded him in 1918. From this date, the soap factory moved to Aygalades. The soap factory closed in the 1970s, when soap lost its usefulness with the arrival of washing machines. From the beginning of the 19th century, the production of White Marseille Soap with Olive Oil was one of the technical feats that contributed to Court-Payen's renown. Bouches-du-Rhône/PACA Provence-Alpes-Côte d'Azur
See original version (French)
About the sale Antique Advertising Art
Auction location
Auction time 06/06/2026 at 2:00 PM
Pictures credits: Contact the Auction House
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