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HDVM Hôtel Des Ventes Mazzella
70
-
CACHOU LAJAUNIE -c.1970-80 "76, rue de la colombette
Cardboa…
See original version (French)
70
-
CACHOU LAJAUNIE -c.1970-80 "76, rue de la colombette
Cardboa…
See original version (French)
Estimate €80 - €120
Voluntary lot
Description
CACHOU LAJAUNIE -c.1970-80
"76, rue de la colombette
Cardboard box marked "Cachou Lajaunie" containing 24 original lithographed tin advertising boxes. "Métalco - Toulouse" 10 x 10 x 6.5 cm.
Very good condition.
Created in 1880 by the pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its emblematic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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