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HDVM Hôtel Des Ventes Mazzella
80
-
CACHOU LAJAUNIE - c. 1900 - 1920
Reunion of 5 original litho…
See original version (French)
80
-
CACHOU LAJAUNIE - c. 1900 - 1920
Reunion of 5 original litho…
See original version (French)
Estimate €20 - €30
Voluntary lot
Description
CACHOU LAJAUNIE - c. 1900 - 1920
Reunion of 5 original lithographed advertising postcards, one signed and four others after Cappiello.
Very good condition - (only one has a damaged corner)
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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