HDVM Hôtel Des Ventes Mazzella
90
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CACHOU LAJAUNIE -c.1900 Original advertising ashtray in lith…
See original version (French)
90
-
CACHOU LAJAUNIE -c.1900 Original advertising ashtray in lith…
See original version (French)
Estimate €150 - €200
Voluntary lot
Description
CACHOU LAJAUNIE -c.1900
Original advertising ashtray in lithographed sheet metal. 11 x 8.2 cm. This is the first version.
Signed "Cappiello".
The colours, although correct, are partially faded. There are traces of oxidation around the edges. Although not of the highest quality, the overall legibility is satisfactory. An unusual piece.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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