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HDVM Hôtel Des Ventes Mazzella
91
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CACHOU LAJAUNIE -c.1900 Original advertising matchbox case i…
See original version (French)
91
-
CACHOU LAJAUNIE -c.1900 Original advertising matchbox case i…
See original version (French)
Estimate €100 - €150
Voluntary lot
Description
CACHOU LAJAUNIE -c.1900
Original advertising matchbox case in lithographed sheet metal embossed on both sides. 5 x 3 x 1.2 cm.
- This is a version without a price list on the reverse.
Illustration by F. TAMAGNO (not mentioned)
Very good condition - The colours are superb, very fresh, with a well-preserved brilliance, the gold highlights are well preserved.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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