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HDVM Hôtel Des Ventes Mazzella
99
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CACHOU LAJAUNIE - 1909 "Chemins de fer de Paris à Orléans" (…
See original version (French)
99
-
CACHOU LAJAUNIE - 1909 "Chemins de fer de Paris à Orléans" (…
See original version (French)
Estimate €20 - €30
Voluntary lot
Description
CACHOU LAJAUNIE - 1909 "Chemins de fer de Paris à Orléans" (Paris to Orleans railways)
"Carnet de voyage sur le réseau d'Orléans, renseignements généraux de la cie d'Orléans. May 1909", featuring an advertisement by Cappiello for Lajaunie cachous, among others.
This is a booklet with a hardback opening and pages inside.
Perfect condition and complete.
Created in 1880 by the pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its emblematic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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