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HDVM Hôtel Des Ventes Mazzella
100
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CACHOU LAJAUNIE -c.1940 "Fresh breath - 19, rue d'Aubuisson
…
See original version (French)
100
-
CACHOU LAJAUNIE -c.1940 "Fresh breath - 19, rue d'Aubuisson
…
See original version (French)
Estimate €400 - €600
Voluntary lot
Description
CACHOU LAJAUNIE -c.1940
"Fresh breath - 19, rue d'Aubuisson
Very rare original advertising display in chromed metal with double compartment, for two sizes of tins (3 F and 2.50 F); (8 tins). 27.5 x 15.5 x 10 cm.
Complete model engraved with "Haleine fraîche" and "Cachou Lajaunie", with its flexible red plastic plates, as well as its presentation boxes.
Very good condition - glossy surface, fresh colours.
A fine copy, rare on the market.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures modified on 05/18/2026 at 11:11 PM
Pictures credits: Contact the Auction House
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