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HDVM Hôtel Des Ventes Mazzella
119
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CACHOU LAJAUNIE - c. 1940-50 Reunion of 11 original lithogra…
See original version (French)
119
-
CACHOU LAJAUNIE - c. 1940-50 Reunion of 11 original lithogra…
See original version (French)
Estimate €20 - €30
Voluntary lot
Description
CACHOU LAJAUNIE - c. 1940-50
Reunion of 11 original lithographed advertising blotters all for cachous Lajaunie, petto-cacao Lajaunie, Chewing-gum Yellowny Lajaunie, dragée Laujaunie... (some are duplicates)
- Very good condition
Created in 1880 by the pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille, presented in its emblematic round yellow metal box.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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