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HDVM Hôtel Des Ventes Mazzella
120
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CACHOU LAJAUNIE - between 1900 and 1950
Reunion of 21 origin…
See original version (French)
120
-
CACHOU LAJAUNIE - between 1900 and 1950
Reunion of 21 origin…
See original version (French)
Estimate €20 - €30
Voluntary lot
Description
CACHOU LAJAUNIE - between 1900 and 1950
Reunion of 21 original advertising documents, inserts, papers, leaflets, vouchers, Toulouse map, envelope, refreshment card, press cuttings... about cachou Lajaunie.
- Good condition.
Created in 1880 by the pharmacist Leon Lajaunie, Cachou Lajaunie is a black pastille with liquorice, presented in its emblematic round yellow metal box.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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