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HDVM Hôtel Des Ventes Mazzella
123
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PHENIX BEER - c.1930 Rare original lithographed advertising …
See original version (French)
123
-
PHENIX BEER - c.1930 Rare original lithographed advertising …
See original version (French)
Estimate €300 - €500
Voluntary lot
Description
PHENIX BEER - c.1930
Rare original lithographed advertising sheet. 52 x 37 cm. "G.De.Andreis - Marseille".
Very good condition - vivid, well-marked colours, with excellent brilliance. Embossed letters and character. Some minor alterations in the margins, including a small white stain at the bottom edge.
Beautiful visual aspect for this rare sheet.
Depicts the brand's famous N°1 café boy who is still running.
In Marseille, the Valentine brewery, founded in 1821, was renamed the Brasserie du Phénix in 1886 after being destroyed by fire a few years earlier, and became one of the largest in the south of France. It produced many beers under this name until 1968.
It then became part of a number of industrial groups, before joining Heineken in 1988, which relaunched the brand in the 2010s, bearing witness to its brewing heritage.
Bouches-du-Rhône/PACA Provence-Alpes-Côte d'Azur.
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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