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HDVM Hôtel Des Ventes Mazzella
217
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MAZDA - c.1930 Original advertising glassoid-coated sheet me…
See original version (French)
217
-
MAZDA - c.1930 Original advertising glassoid-coated sheet me…
See original version (French)
Estimate €100 - €150
Voluntary lot
Description
MAZDA - c.1930
Original advertising glassoid-coated sheet metal. 21.5 x 6 cm
"L'emaillo-gravure - Paris
- Very good condition - very good colours, good brightness, with its 4 original eyelets at the fixing holes.
Referring to lighting and radio bulbs:
"Mazda pour vos yeux...pour vos oreilles Metal Mazda Radio "
The name "Mazda" for lighting was created in 1909 in the United States by the Société Générale Électrique, which registered the name as a trademark for tungsten filament bulbs because it evoked Ahura Mazda, a deity linked to light in Zoroastrian mythology (the ancient religion of Persia).
This brand was then licensed to other manufacturers, including companies in Europe, such as British Thompson Houston, and France, to standardise incandescent lamps.
In France, Mazda, lighting was marketed from 1921 by the Compagnie des lampes.
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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