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HDVM Hôtel Des Ventes Mazzella
282
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MOBILOIL/GARGOYLE - 1932 Original wooden advertising transpo…
See original version (French)
282
-
MOBILOIL/GARGOYLE - 1932 Original wooden advertising transpo…
See original version (French)
Estimate €200 - €300
Voluntary lot
Description
MOBILOIL/GARGOYLE - 1932
Original wooden advertising transport crate for oil cans. Complete with four sheets (two lithographed and two stencilled). 56 x 34 x 51 cm.
Complete crate, retaining its four original metal sheets on each side.
Muted colours, with traces of oxidation, wear and localised corrosion.
One wooden rod partially missing, as well as some wood missing from the base.
Homogeneous ensemble with a beautiful original patina.
Mobiloil originated at the end of the 19th century in the United States, as part of the Vacuum Oil Company, a subsidiary of Standard Oil founded by John D. Rockefeller.
After the break-up of Standard Oil in 1911, the Standard Oil Company of New York (Socony) became one of the group's heirs.
From 1904, the brand used the figure of the Gargoyle for its lubricants. In the 1930s, following the Socony-Vacuum merger, the famous winged Pegasus, a symbol of speed and modernity, became the emblem of Mobiloil.
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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