HDVM Hôtel Des Ventes Mazzella
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CACHOU LAJAUNIE - c.1939-40 "POSTAL RATES
Rare original lith…
See original version (French)
19
-
CACHOU LAJAUNIE - c.1939-40 "POSTAL RATES
Rare original lith…
See original version (French)
Estimate €80 - €120
Voluntary lot
Description
CACHOU LAJAUNIE - c.1939-40 "POSTAL RATES
Rare original lithographed advertising card showing the postal rates. 32,7 x 26 cm.
Good condition - minor localized traces of moisture, discreet sunning, wear around the edges.
Created in 1880 by pharmacist Leon Lajaunie, Cachou Lajaunie is a black liquorice pastille presented in its iconic round yellow tin.
Taken over by the Sirven brothers in 1904, the brand was widely distributed in tobacconists' shops and very early on developed innovative advertising, notably with Leonetto Cappiello's posters.
Having become a symbol of Toulouse, the product spanned the XXᵉ century before ceasing production in 2024.
Haute-Garonne/Occitania
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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