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HDVM Hôtel Des Ventes Mazzella
318
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CREME ÉCLIPSE - "The best of all polishes" c.1925
See original version (French)
318
-
CREME ÉCLIPSE - "The best of all polishes" c.1925
See original version (French)
Estimate €200 - €300
Voluntary lot
Description
CREME ÉCLIPSE - "The best of all polishes" c.1925
Original lithographed advertising sheet. 50 x 35 cm
The colours, well preserved, remain luminous and are accompanied by a sustained brilliance, offering a very pleasant reading.
There are a few traces of oxidation around the edges and occasional deformation of the sheet, most noticeable at the bottom.
There is also a discreet vertical mark.
These features, consistent with its age, do not detract from the overall quality of the presentation.
Eclipse cream polish was produced by Société Générale des Cirages Français, founded in 1881.
In 1881, the articles of association were drawn up for the general union of French shoe polishers, formerly the Jacquand père et fils, Berthoud et cie successeurs and A. Jacquot et cie réunie.
The brand name cirage crème éclipse was listed in 1921 in the Recueil officiel des marques de fabrique et de commerce.
It was George Méliès, the famous French film director, who produced the Eclipse cream advert in 1900, based on the now emblematic slogan: "Eclipse cream eclipses all shoe polish".
Société Générale des Cirages Français is the heir to companies dating back to 1825, including the Forges d'Hennebont (Morbihan) and several brands of shoe polish, including Jacquand, Jacquot, Dubois and Berthoud.
Paris/Ile-de-France/Brittany/Morbihan
See original version (French)
Auto-translation. Refer to original language for legal validity.
Pictures credits: Contact the Auction House
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