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Maître Nicolas CONSTANTY

436 - Castenir (XX) - Martell's. 1977. Printed in the USA. 96x63cm…
See original version (French)

Estimate €20 - €30
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Description
Castenir (XX) - Martell's. 1977. Printed in the USA. 96x63cm. Original offset printed poster. Not backed. Condition A+, perfect state of conservation. Original advertising poster produced around 1977 to promote Martell's establishments in New York and Amagansett (Long Island). This poster was designed to promote Martell's, a group of restaurants and entertainment venues located in the United States, notably in New York (3rd Avenue and 83rd Street) and in Amagansett, on Long Island. These establishments offered places to eat, dance and relax, often associated with the festive and social atmosphere of American nightlife in the 1970s. The poster highlights these different venues, presenting them as destinations for leisure and conviviality. The artist Castenir, who created this graphic composition, is known for his illustrations for advertising and promotional posters. In the 1970s, posters were still widely used to advertise events, promote establishments and attract the public to entertainment venues. Illustrators working for this type of medium sought to create immediately recognisable and visually appealing images to capture the attention of passers-by. The image evokes an atmosphere of relaxation and pleasure, often associated with music, dance and nightlife. The visual elements are arranged in a dynamic way to guide the eye towards the main information: the name Martell's, the places mentioned and the atmosphere offered by the establishment. The composition is reminiscent of Cassandre's Wagon-lits poster.
See original version (French)
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About the sale Collection of an ink merchant, sale of posters n°17 and miscellaneous.
Auction location
Auction time 06/12/2026 at 1:30 PM
Pictures credits: Contact the Auction House
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