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a wrist watch with a message written on itan image of a close up of a wrist watch on a white backgroundan image of a close up of a wrist watch on a white backgroundan image of a close up of a wrist watch on a white backgrounda close up of a watch on a bracelet on a white backgrounda watch that is sitting on a white surfacea close up of a watch on a white surface with a white background
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185 - CUSTOM MADE ‘Who cares I’m already late’ Ref.
See original version (French)

Estimate CA$5,000 - CA$6,000
Sale commission
Description
CUSTOM MADE ‘Who cares I’m already late’ Ref. 126300 No. OL1X9229 Stainless steel wristwatch customised with a ‘Who cares I’m already late’ dial Case: round, screw-down crown, smooth bezel, numbered with the reference between the lugs and the serial number on the outside of the dial on the steel bezel Dial: custom-made on a white background with the inscription ‘Who cares I’m already late’ and a date window, central seconds hand and blue hands; featuring a custom-made Rolex crown as a centre marker, with numerals painted in a random order Movement: automatic calibre, rotor, lever escapement, chronometer-certified Strap / clasp: steel Oyster bracelet with folding clasp, numbered on the endlinks (N5M - 72610) Diameter: approx. 39 mm Strap length: approx. 18 cm Accessories: one spare link CUSTOM-MADE In recent years, personalised luxury watches, or ‘custom-made’ watches, have seen a meteoric rise in the collectible watch market. Take, for example, our watch with a dial not produced by Rolex, but undoubtedly commissioned by the collector from a third party. At first glance, this is not an official Rolex dial, but an artistic or personalised dial inspired by the design of the Rolex Datejust. This type of watch is often created from a modified (‘custom’) watch or a Rolex-inspired timepiece. As you can see, this customisation work requires great skill and is often carried out on watches from other brands. These watches are thus given a new lease of life, updated to suit collectors’ tastes. It is, however, very important to note that these modifications are not recognised as being manufactured by Rolex, and that Rolex SA will therefore not provide any servicing for these watches, as they are not recognised by the ROLEX brand. They are sold as CUSTOM MADE. No box, no papers
See original version (French)
Auto-translation. Refer to original language for legal validity.
About the sale CATALOGUE AUCTION | 8 July 2026 | CATALOGUED AUCTION | 8 July 2026
Auction location
Auction time 07/08/2026 at 8:00 PM
Pictures credits: Contact the Auction House
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