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Tourism - R. Bouvard (XX) - C'est toujours fête à bord des p…
See original version (French)
Tourism - R. Bouvard (XX) - C'est toujours fête à bord des p…
See original version (French)
Lot no. 119
Description
Tourism - R. Bouvard (XX) - C'est toujours fête à bord des paquebots de la Cie Gle Transatlantique. Circa 1950. 99,5x62,5cm. Printed by Courbet, Paris. Original poster, offset, canvas covered. Condition A. This composition shows an illuminated ocean liner gliding across the sea, while a dazzling firework display lights up the night sky and is reflected in the waves. A symbol of modernity, luxury and entertainment, the poster illustrates the advertising strategy of Compagnie Générale Transatlantique, which sought to present its crossings to America, the West Indies and North Africa as veritable floating parties. An emblematic work from the golden age of transatlantic cruises, it combines graphic refinement and evocative power, while testifying to the company's prestige in the 1950s.
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