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Tourism - Poulain (XX) - Messageries Maritimes, Métropole - …
See original version (French)
Tourism - Poulain (XX) - Messageries Maritimes, Métropole - …
See original version (French)
Lot no. 125
Description
Tourism - Poulain (XX) - Messageries Maritimes, Métropole - Union Française. Circa 1955. 96.5x63cm. Original poster, lithograph, canvas covered. Condition A- one marginal tear. This poster depicts a stylised unicorn with a tricoloured mane, the company's logo. The poster also evokes the regular lines linking mainland France to the overseas territories of the French Union. The graphic layout of the maritime routes, represented by white lines converging on the flagship, testifies to the commercial power and influence of the French fleet in the 1950s. The use of pure geometric shapes, a limited palette and a balanced composition reflect the graphic aesthetic of the post-war period, when the poster became a clear and effective communication tool. This piece is a rare representation of the French colonial and maritime imagination, at the crossroads of decorative art and institutional advertising.
See original version (French)
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