Lot no. 1
LURO - Dyeing Lithographed sheet metal circa 1930 signed "Ri…
Val.: €20 - €30
Live
November 19th, 2025 at 2:00 PM
13010 Marseille - France
Live
November 19th, 2025 at 2:00 PM
13010 Marseille - France
A selection by: HDVM Hôtel Des Ventes Mazzella
Terms of sale
Consultant : Mr Marc EVANS
contact / lot information :
[email protected]
+33689284202
The golden age of advertising
Graphic arts and advertising from the 19th and 20th centuries
A look back at more than a century of original advertisements that supported the shops of yesteryear (grocery shops, garages, bistros, sweet shops, etc.):
enamelled plates, lithographed sheets, POS advertising, signs, boxes, plasterwork, posters, thermometers, etc.
MORE THAN 350 LOTS:
Well-known brands such as MENIER chocolate, LA VACHE QUI RIT processed cheese, DUNLOP and ENGLEBERT tyres, YACCO and DESMARAIS FRÈRES car oils, VALDA pastilles sold in pharmacies, MOTOBECANE, NESTLE, AMIEUX, GRAF, HUTCHINSON, PUPIER and many others.
Themes :
Aniseed, cigarettes and tobacco, shoe polish, rum, radio, cheese, Marseille soap, Champagne, biscuits, billiards, preserves, liqueurs, beer, distilleries, photos, wines, crafts, perfume, oils, chocolate, cars, etc.
Here are some of the famous artists who created these works:
Alphonse MUCHA, Leonetto CAPPIELLO, Raymond SAVIGNAC, Benjamin RABIER, Béatrice MALLET, John ONWY, Maurice MILLIÈRE, Joë BRIDGE, Firmin BOUISSET, MICH, etc.
See original version (French)
Sale commission: 25 % incl. taxes for voluntary sales
Sale type Voluntary sale
Voluntary sales offer assets freely entrusted for sale by their owners. These sales are organized by auction houses supervised by the Council of Auction Houses (CMV).
Pictures credits: Contact organization
Operator:
HDVM Hôtel Des Ventes Mazzella
Contact:
HDVM Hôtel Des Ventes Mazzella
Access information:
Car/truck access :
Numerous parking spaces in front of the auction house
(private car park reserved for customers)
Bus access :
Line 18, Fifi Turin stop
Line 91, Fifi Turin Aubépine stop
Sale commission: 25 % incl. taxes for voluntary sales
Internet fees: 1% excluding VAT of the hammer price for judicial sales, 3% excluding VAT for voluntary sales or €40 excluding VAT per vehicle. No additional fees will be applied on charity auction lots.
Adjudication: As the Live auction report is not binding, the winning bids are confirmed after the sale by the auctioneer.
Terms of sale: Download the auctioneer's conditions of sale
Legal notice for voluntary sales: HDVM Hôtel Des Ventes Mazzella Declaration date or accreditation number: 2002-170 Intra-Community VAT: FR09442479952
Exposures: