June 6th, 2026 at 2:00 PM
13010 Marseille - France

Featured lots by the auctions House.

Terms of sale
Former Advertising Art Consultant: Marc EVANS [email protected] / +33(0)6.89.28.42.02 An exceptional collection of 350 original antique advertising objects, dating from 1880 to 1970, from several private collections. A collection of major pieces in the field of automobilia, with anthology enamelled garage nameplates, a selection of oil cans and numerous well-known brands (Michelin with pieces rarely offered for sale, as well as a fine selection of Citroën nameplates, Yacco oils and their famous octopus in enamel and sheet metal, Texaco, Fiat, Hutchinson, Salmson, Lamborghini, Goodrich tyres, Dunlop, etc.). We'll also be offering a range of bistro-related items, including a rare collection of more than 30 aniseed pitchers in remarkable condition, as well as sheet metal and cartons with unusual graphics (Ricard, Berger, various beers, Gentiane, Champagne, rum, etc.). One of France's largest collections of "Cachou LAJAUNIE", with more than 60 unusual items (displays, boxes, metal sheets, CAPPIELLO and TAMAGNO posters, Mr Lajaunie's document, etc.). Model aircraft including Air France, Latécoère, Potez, KLM, etc. Nice set of local advertisements on the theme of Marseille soap (sheet metal, cardboard, boxes, etc.) The food sector will also be well represented, with a superb selection of Benjamin Rabier's Vache qui rit (Laughing Cow), Menier chocolate (F. Bouisset / Edia), bouillon, cheese, confectionery and Alsatian yeast in remarkable states of preservation. Many other lots never before on sale will also be on show, such as the legendary enamelled thermometer "MAGIC CITY" or René Péan's plate "PIANOS A. BORD", superbly preserved.
See original version (French)

Sale commission: 25 % incl. taxes for voluntary sales

Nature of the sale
Pictures credits: Contact the Auction House
Contact:
HDVM Hôtel Des Ventes Mazzella
Access information:
Car/truck access : Numerous parking spaces in front of the auction house (private car park reserved for customers) Bus access : Line 18, Fifi Turin stop Line 91, Fifi Turin Aubépine stop

Sale commission: 25 % incl. taxes for voluntary sales

Internet fees: 1.5% excluding VAT of the hammer price for judicial sales, 1.5% excluding VAT for voluntary sales or €60 excluding VAT per vehicle. No additional fees will be applied on charity auction lots.

Adjudication: As the Live auction report is not binding, the winning bids are confirmed after the sale by the auctioneer.

Terms of sale: Download the auctioneer's conditions of sale

Legal notice for voluntary sales: HDVM Hôtel Des Ventes Mazzella Declaration date or accreditation number: 2002-170 Intra-Community VAT: FR09442479952

Exposures:

44 Bd Fifi Turin, 13010 Marseille, France

June 6th, 2026 from 10:00 AM to 12:00 PM